Hiiii I'm Kait - the creative copywriter and virtual home owner of Morph Copy House. Thanks for stopping by the Bulletin Board for some blog binging! Want to hang for a bit more? Explore the halls, grab some resources, and don't forget to say hi!
Your website contact page often gets left as an afterthought, with a last minute slap of a contact form onto the last page of your site. Even the dreamiest websites could fail to convert browsers to buyers if your words fall flat right before they make the first move. So what are we going to do about it?
Before we go off the deep end about the ins and outs of what makes up a website contact page that converts, let’s cover the basics shall we? Like what even is a contact page??
So glad you asked! Simply put, your contact page will be the page on your site that prompts your visitors to contact you. The average ho-hum contact page would include things like…
These usually look different depending on your business, but for the most part, have the same goal: for your clients to actually hit you up.
The reason that contact pages on websites are not a want but a NEED is because this allows yourself to be reachable. Trust me, 9 times out of 10, if someone has to go out of their way to email you to get in touch, they probably won’t want to take the extra mile.
Aside from giving your clients a more seamless experience, your website contact page also helps with conveniently boosting your leads, reducing spam, and familiarizing potential clients with your brand! If you just have your email up for anyone to contact you, you may get some unwanted stuff spoiling your inbox. But what if you treat it like a landing page, or an all-in-one hub, for new leads to get to know you AND invite them to work with you?
So, let’s dust off those old contact pages and get them so that they’re making you money instead of costing you.
First, let’s tackle the three mistakes to avoid when it comes to whipping up your contact page.
Your contact page is NOT a throw away page, so don’t treat it like one! A quick blurb telling people to hit your line is not enough, nor is it enticing. And a page that’s scarce on the word count and doesn’t offer a lot of relevant material won’t garner a big audience. You know what that means? Sweet, sweet cash down the drain.
With that being said, aim for 300 words or more! Google doesn’t fancy sites that have less than 300 words on them. Website copywriting has a lot of moving parts – the reason you want to aim for more mords is so that you have a higher chance of ranking! When there’s more text to work with, this gives Google more clues as to what your site is about.
The idea isn’t to make your contact page thicker than a bowl of oatmeal, but just as long as necessary. To get more deets on this specifically, Yoast is a really great resource when it comes down to the nitty gritty of it!
We get it – it’s the contact page. And grass is green! Point is, you should use every opportunity to make your content enticing enough to move through your client journey, so pleeeeease don’t just stick “Contact Page” on the actual page and call it a day.
Here is your opportunity to infuse more of your sunny personality in there. Here’s a great example from a website I wrote:
See! She has some pizzazz. And let’s also not forget to sprinkle in an SEO keyword in there! The idea is to get your page working for you, not against you.
No one likes bland and boring. Don’t leave brand messaging out of the equation when it comes to writing your website contact page. You worked real hard to get them here, now you have to get them to actually contact you! Which leads me to the next matter of business……
As I mentioned a little while earlier, infusing some personality in your contact form is a great means of keeping your visitors on the journey toward working together. Remember, an unseasoned contact page is unlikely to get people drooling over the thought of collaborating with you!
Also take advantage of asking your clients some pre-qualifying questions so that your inquiries don’t look like Pandora’s box once you get to opening them. Your time is valuable and time is money! Asking specific questions for your prospective clients to answer will give you an easier means of gathering necessary information while also seeing if you’ll be a right fit. Work smarter, not harder people!
Use your FAQs to boost your word count. This is also a smart cookie way of killing two birds with one stone: you’ll be prompting your prospects to contact you while also eliminating any common objections in working together!
So, use this space to answer commonly asked questions but ALSO take the opportunity to highlight all the wonderful things about working with you as well as why your services are the ultimate solution to their problems.
As we’ve already established, your website contact page should have a good amount of copy in there too. Before you get down to the submission portion, start with a lead in paragraph after the headline. Use this space to thank them, get them excited, to build HYPE. Building anticipation will have them smashing that submission form if you get them eager enough to!
What if the reader came directly to your contact page from outside of your website? Why not give them a little snippet of who you are, why you’re the best at what you do, or the reason you do what you do? This will give them a chance to connect with you and get into the “I’ve gotta work with them!” mindset. You can even link to your About Page, especially if working with aligned clients is at the top of your priority list!
This might seem counter productive, right? Why wouldn’t you just keep it simple with a contact form and one call to action to make it easy? That’s one way to approach it. And many copywriters might tell you that is exactly what you should do! Buuuuut think about it… If someone isn’t all too familiar with your brand, somehow lands on the contact page, and isn’t a quick, confident buyer – this is a good way to lose them. So encourage them to learn more about the way you work through linking freebies, blog posts, other important pages of your website like portfolios, shops, resources, and so on!
Having an intentionally written contact page will help reduce heaps of frustration for both you and your prospective clients, all while making you some money while you’re at it. So make the most out of this space and don’t forget to be a gracious host when people are in your corner of the interwebs. They’ll thank ya for it later! But hey, if this still feels like a struggle, I’ll gladly take it off your plate. Need web copy that screams you without the overwhelm of writing yourself? Hit me up for all your website copywriting needs and I’ll happily oblige!