3 Things to Do Before Hiring a Website Copywriter

To ensure a seamless handoff for your website copy!

Have you been playing around with the idea of finally hiring a website copywriter? Well, congratulations! That’s such a big step and I’m so excited for you! You’ll be sure to get mad results when you get a pro in the mix. But before you dive headfirst into outsourcing, there’s just a few things to keep in mind to make sure you’re smooth sailing through the process. 

First of all and with so much love, you’ve got to get your shit together before hiring a website copywriter. Don’t fret too much, though. I’ll be going over what to do to make your life easier and way less stressful as you hand off (arguably) one of the most important parts of your website – your copy. 

WHY?? Because setting yourself up for success will only smooth the way for a seamless process with your copywriter, it’ll surely be less stressful altogether, and your timelines will flow easier. This preparation will also give your copywriter a clearer view of your offer, as well as a greater understanding of what can be used in your website strategy. 
We’re thinking of the big picture while also keeping each step of the process in mind. So hop on board, friend! Let’s dive in on the things you need to do before handing off your website copy to a good ol’ copywriter.

3 Things To Do Before Hiring Any Website Copywriter 

To keep it real simple, we’ve only got three things on your to-do list. While they may be easy and straight to the point, just make sure you’re checking them off BEFORE committing to handing off your website copy to a pro! 

Craft a fully developed product suite 

You know your business like the back of your hand – down to every line and wrinkle.  And good copy is all about specifics! To ensure your website copywriter is doing you and your business justice, you need to provide as much information as you can when it comes to the offers you’re selling. 

Here’s a quick lil list of some things to consider for each one of your offers:

• Benefits of your offer 
• Who is your offer for? 
• What are common objections to this offer?
• Why would your audience choose this offer over others in your industry? 
• Pricing / payment plans 
• Timeline 

As freaking cool as it would be, your copywriter can’t read your mind so you’ve got to lay all the info out on the table. The more the merrier, so to speak. In order for them to write website copy that has your prospects thinking “dang, they really get me,” they need to know the ins and outs of your offers and who they’re meant for. 

Outline the goals for working with a website copywriter

Just as your site as a whole has an intended goal, each page needs to have one too. You can’t expect to convert prospects if you’re not being crystal clear on what you’re trying to get them to do! Here, it’s important to streamline the writing process by having clarity on the principal points you need to be communicating.  

Here’s a list of what you’ll need to evaluate to do so: 

• What’s my website’s main call to action? How about my contact page? Scheduler? Shop page? 
• Get clear on the goals for each individual page. 
• Am I building an email list? Time to create lead magnets and funnels to integrate. 
• What are common questions my clients have? 

As the CEO, founder, creator, bad b*tch behind your business, outlining the goals you have for your site will make writing your website copy a cakewalk for any creative copywriter. Now that your goals are set, the easier it’ll be to pump out copy that reflects them! 

Gather documents and supporting information 

Less is more goes out the window here. We want more! I’m definitely not trying to insinuate that you spam the heck out of your website copywriter with unrelated content, but just the necessary and important stuff. 

Here’s some resources that you may want to share so they can hit all the stops with your copy: 

• Common FAQs
• Testimonials / Client love screenshots
• Brand visuals or strategy documents (if you have)
• Website wireframes or templates (if already purchased)
• Pro tip – put everything into a folder that is ready-to-share
• Any previous SEO research (if you have)

Providing all these resources will ensure that no stone is left unturned. Common FAQs will aid in overcoming objections that your prospects may have, sprinkling in testimonials will add a little extra spice to your credibility, and the rest are just icing to an already delicious cake. 

The more you’re able to provide in these departments, the better! There’s a lot of moving parts to conjuring up successful, strategic website copy that still rings true to you as the human behind the business. So, the more specific you can be and the more resources you’re able to provide will help your website copywriter knock it out of the park. You’re painting the picture, your copywriter is just assembling the pieces of the puzzle for ya! 

And if you already have those three items check off of your to-do list? It might be time to us to chat about your website! Head over to my inquiry form and brain dump your ideas to me. HECK YA – this is going to be fun.